Digital + Creative // Here for the road ahead.
We create digital experiences with real-time insight.
As Boeing prepared to re-launch the 787 Dreamliner, the Brand Management team sought to recreate excitement around the industry-changing airline. Leveraging cutting-edge technology and a rich visual narrative, we designed a parallax experience to create a memorable, best-in-class digital passenger experience to reach audiences and encourage user engagement.
We are SILK, a full-service digital and creative agency with experience helping businesses navigate and engage audiences in North America and China. Our teams work on everything from early-stage product ideation, to executing cutting-edge digital campaigns for Fortune 100 clients.
Specializing in real-time digital marketing to enhance customer acquisition through analytics, business intelligence and proactive marketing measures. Cool, award-winning creative is great – but tangible results are even better. We do both.
With key local offices in North America and China, we offer a unique blend of creative, technology and marketing talent to bridge cultures and create new market connections in an evolving digital landscape.
We are a division of iSoftStone, a technology services firm with over 20,000 employees worldwide, offering scalable solutions in both design and development.
The historic Silk Road and the market impact it had between China and the West inspires us in the pursuit to connect products with people.
At the heart of SILK is our people. We are an interdisciplinary team of thought-provoking leaders with a unique perspective on how we want to do business. We are fascinated by ideas and enthusiastic about providing the best solutions for our clients. Some of us have worked in early-stage startups; others with tech giants. Combined, we have years of branding, digital marketing and creative experience. We love doing great work, and we don’t shy away from challenges. We also understand the need for a good ping pong match or a grilled meal while watching our favorite games. By the way, we’re also hiring.
At the heart of it, John is a hands-on creative, not merely the leadership figure who gets brought in for meetings. He knows how art directors, copywriters, designers and developers work; what makes them tick, and when they’re stuck or need help.
He brings over 15 years experience working in the digital field with strategy, ideation, trust and collaboration being central to the environment he fosters. He’s worked for clients such as AT&T, Boeing, Coinstar, Intel, Microsoft, Nokia, Sony, SKTelecom, and others while receiving creative industry recognition along the way. John brings a unique multicultural perspective and ability to create connections between people, products and services.
Nelson focuses his time on business development and leading the sales and marketing teams. He runs marketing initiatives for SILK and oversees development of new Chinese marketing products. Nelson possesses a broad mix of marketing strategy, event, communications and creative direction skills. He brings over 10 years of online and offline marketing experience managing interactive marketing projects for small business to global brands like Microsoft, XBOX, Dell, Alienware, Kodak, Zoka Coffee and Lionsgate Studios. He also currently serves on the boards of directors for the Kirkland Chamber of Commerce and the Seattle Chinatown Development Council.
Creative and Experience Lead
As the Creative and Experience Lead, Deborah is involved in every step of the creative process, from concepting big ideas to designing outstanding and insight-driven digital experiences. Aligning with Silk’s vision, she sets the precedent for consistently raising the standards of our digital experiences across multiple channels and brands.
For the past 11 years, Deborah has lead the design of digital experiences for companies such as AT&T, Microsoft, Bare Escentuals, Sony, and Disney. Deborah’s passions lie in interaction design, art direction, writing, and business development. Being blessed with being more energetic than most, she is gifted at inspiring others with her relentless enthusiasm which is said to be contagious.
Sr. UX Designer
As one of the creative brains and muscle behind SILK, Scottie leads concept development and design on multiple engagements while mentoring junior designers to produce exceptional digital experiences. Scottie has over 8 years of professional experience designing for local organizations like the AIGA Link Program and the Seattle Methadone Clinic as well as for global brands like PopCap Games, Tommy Bahama, Microsoft and Citrix as of recent. Scottie is known for his ability to resolve any project ambiguity and produces desired solutions for his customers.
Andre leads the developers and analysts in Silk’s technology group. He has spearheaded projects and teams within the interactive space for the past 17 years and brings a unique cross-disciplinary background spanning development, design, marketing and film/broadcast production to his consulting work for non-profits, SMBs, and Fortune 100 and Global 500 corporations. Andre also has a strong affinity for educational technologies and has had some of his research and development work in online video and digital media distribution funded by the National Science Foundation.
As Lead Developer, Carina helps guide Silk’s strategic decisions in technological avenues, and navigates a talented team of developers through technical decisions and coding approaches. Having worked extensively with clients in the Pacific Northwest high-tech sector, she brings her diverse full-stack development skillset to every project she contributes to. Carina thrives on solving tough problems and building interactive and complex yet intuitive websites.
Depending on the project needs, Luke can fill many roles in the end to end design process. Whether it’s authoring, and facilitating user testing sessions, creating wireframes and site flow diagrams, designing visual comps and illustrations, or providing clear specifications for development, he has the experience and natural talent to handle any project. With over 5 years of experience on various Microsoft projects, and even more experience in e-commerce and digital entertainment, Luke brings the know-how. Just don’t ask him about video game design unless you have a few hours to chat about his passionate weekend projects.
Following a rich family history in radio broadcasting, Chris McElroy branched his creative talents into visual storytelling. Possessing a keen eye for visual mediums and a knack for narrative, Chris runs the video production division of SILK. He brings years of production experience to the team having worked with everything from small companies and non-profits to large corporations such as Microsoft.
Chris brings a wealth of experience in print media, UI, UX, design, and development from over 9 years of work with small businesses, city councils and large corporations including PSE, Microsoft, and NBC Universal. He has a healthy thirst for learning new technologies and figuring out how we can implement them into our projects. Chris has an uncanny way of looking at each project from the eyes of the end user and creating simple solutions to even the most complicated problems. A hybrid designer-developer, Chris is equally at home mocking up a website, or implementing front-end code. He helps to bridge the gap between Creative and Development. Chris is what our Creative Director John likes to call a Purple Unicorn.
Listening and responding to your audience can, and should be done in multiple ways. We leverage real-time data; analytics, A/B testing, and social media sentiment to help brands dynamically deliver the right message to the right audience in the right moment.
We help companies position their brands with engaging experiences and on-target messaging that resonate with customers across cultural boundaries.
From product design ideation to strategic creative campaigns, we create user-centric immersive experiences across multiple devices and media channels.
We have a deep history of implementing innovative interactive experiences using the best development technologies tailored for each solution.
We help brands go to market with unique local knowledge of customs, culture and language. With our deep roots in China and North America, we can serve as the bridge for brands to reach across borders and connect with audiences on both sides of the world.