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Boeing Interactive Responsive Experience

Boeing Commercial Airlines needed to expand marketing efforts into China to meet the needs of one of their largest growing markets. SILK’s dual shore presence benefited Boeing due to the understanding of their target audience and the ability to localize the content of their English site without compromising the brand.

SILK designed an interactive responsive site and developed content targeted for the Chinese audience to enhance the experience of showcasing their airplanes and cutting-edge technology. Our team continues to provide strategy, design and development support for new web and mobile marketing campaigns in China.

Services provided:

  • Culturalization and Localization
  • Project Management
  • Digital Campaign Strategy
  • Creative & Experience Design
  • Digital Platform Development