China Southern Airlines


China Southern Digital Experience

China Southern Airlines engaged with SILK to create a digital experience highlighting the Boeing 787 Dreamliner routes and features, ultimately driving passenger interest and flight bookings. China Southern Airlines also needed to raise visibility around new international routes out of Guangzhou.

SILK designed a rich and interactive web experience promoting the new routes and emphasizing the unique passenger experience offered on these routes. The site features a rich visual narrative rendered with a parallax experience, tied to both Chinese and Western social media channels.

The new site increased passenger bookings, brand awareness and engagement levels with the existing customer base of China Southern Airlines.

Services provided:

  • Project Management
  • Digital Campaign Strategy
  • Creative & Experience Design
  • Digital Platform Development